If you have ever played a video on youtube in Norway, you might encounter this viral ad and touching song from Personskadeforbundet LTN. The video has been watched more than 100 thousand times in a short time and the song is already one of the most sought ones. Do you wonder what this video is about?
It is a promotion video by Personskadeforbundet LTN (Injury Association). The organization is a very interesting one for all whose lives have been changed because of an injury.
The organization was founded in 1984 under the name National Association for traffic injuries in Norway by families whose lives have changed because of trafic accidents.
On 08.05 2012 the name was changed to Personskadeforbundet LTN to show that the association was for everyone, regardless of the injury type.
One of the most striking element of the video is of course the touchy song named “Run” by young norwegian Amanda Tenfjord (17).
Tenfjord wanted some help to have recorded that song she had written. Now she gets a helping hand from a nationwide campaign by the association. It is evidently a win-win sitaution for both parties.